Rag Parade Sheffield popup store at Army Gym London

Rag Parade Sheffield popup store at Army Gym London

Rag Parade Sheffield popup store at Army Gym London

We're happy to announce that we're hosting Jojo Elgarice’s Rag Parade at our London Flagship store, Army Gym. The Rag Parade popup will be available in our basement at 28 Henrietta Street, Covent Garden, London on Fridays, Saturdays and Sundays for the next few weeks. Also on these days, you'll be able to take advantage of  free coffee from our friends at Lift Coffee London.

Founded in 2013 Rag Parade started from humble beginnings in Sheffield and has now established a loyal following becoming a source of inspiration for the likes of vintage dealers, designers and stylists as far afield as Tokyo.

In 2016 Jojo created their own flagship store in Sheffield - 'Jojo’s General Store by Rag Parade’. Jojo and his team specialise in Military, Workwear, Sportswear, Footwear and Outerwear. The Rag Parade vintage collection is an expertly curated archive of hard to find, rare and unusual items.

Rag Parade Sheffield popup store London Nigel Cabourn

Jojo has also taken the show on the road to Tokyo and held a Pop-Up event at the famous Hankyu men’s department store in Ginza demonstrating international appeal. We are proud to host the first Rag Parade pop up event in London.

With Cabourn, free coffee and curated vintage under one roof, we look forward to welcoming you soon.

Check out Jojo on instagram https://www.instagram.com/ragparadesheffield/