LONDON COLLECTIONS AW16 PRESENTATION

Our flagship ARMY GYM store on Henrietta Street was given a factory style makeover recently to showcase Nigel’s AW16 collections as part of LCM.

The store’s WW2 memorabilia gave way to ammunition factory style props, which provided the perfect back drop to show off the now fully fledged work wear range Lybro along with the classic Cabourn Authentic collection as well as retro sportswear line, The Army Gym, and latest Fred Perry collaboration.

The main story for AW16 is the expansion of Nigel’s Lybro range into a 25-piece stand-alone collection, which has been his aim since he first introduced the line last winter.

Nigel said:

“It’s been a long held ambition of mine to develop a collection which really celebrates work wear and doing it by breathing new life into this famous British work wear label fits perfectly with my passion for heritage and history. I hope that this collection, which has all the usual Cabourn DNA but is accessible at a different price point to Authentic, will appeal to a wider audience.”

All collections will be available online and at our ARMY GYM store in Covent Garden later this year.

 

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